Famous Bollywood "Bad Man" Gulshan Grover stars in a new PETA India ad to speak out against animal abuse in the leather industry. Grover – who is best known for his chilling portrayal of villains in countless Bollywood movies – hopes to encourage Indian citizens to urge their local government and police to take action against illegal severe crowding and other abuses which animals suffer when they are transported to slaughter for leather exported to the West.
He says “If you are going in a car and you see an animal in trouble, and you stop or you let the animal pass, or you call the right authorities or call PeTA that there is an animal in trouble, even you are PeTA; even you are helping an animal,”

In the meantime, Mr. Grover is happy to be working with PeTA and Studio 838 in bringing awareness to animal rights in India, the United States, and around the world and had a good time during the Photoshoot,Overall.