FoolzFun

No. 11: Tastes Great, Less Filling (Miller)

Created by agency McCann-Erickson in the late 1970s, the tagline and advertisements associated with it looked to answer a great philosophical question--was Miller Lite great tasting or less filling? Milwaukee-based brewery Miller got popular celebrities of the time--including comedian Rodney Dangerfield, legendary NFL coach John Madden and baseball icon George Steinbrenner--to attempt to answer the question. They never did manage to find the answer. Miller stopped using the slogan prominently in campaigns in the early 1990s, but in 2008, Miller started the debate all over again when it resurrected the slogan.

No. 12: Can You Hear Me Now? (Verizon)

For a period of time after the debut of this tagline on a Verizon commercial, created in 2002 by agency Bozell Worldwide, it was impossible to go anywhere with a cellphone without hearing this phrase

No. 13: Friends Don't Let Friends Drive Drunk. (U.S. Department of Transportation)

Created by DDB Worldwide for the Ad Council and the U.S. Department of Transportation in 1990, the purpose of this tagline was to give people permission to keep others from driving while intoxicated. The ads, which have on occasion shown the graphic consequences of drunk driving, continue to encourage teenagers and adults alike to make the right decisions.

No. 14: It Takes a Lickin', But Keeps on Tickin'. (Timex)

In 1952 watch maker Timex began an advertising campaign focused on showing the versatility and resilience of a Timex watch. As the tagline might suggest, despite the best efforts of popular sports figures of the day, such as New York Yankee great Mickey Mantle and boxing legend Rocky Marciano, the watch withstood anything thrown its way. The tagline was phased out at the end of the 1970s, but made a brief return in the 1990s to show that, like the product it referenced, the popular phrase could take a lickin, but kept on tickin' too.