FoolzFun

No. 1: The Ultimate Driving Machine. (BMW)

Before you experienced the "Joy" of driving a BMW, you recognized the popular automobile as the "Ultimate Driving Machine." Created by ad agency Ammirati & Puris in 1971 while BMW was under the leadership of automotive industry legend Bob Lutz, it's still the most recognized phrase associated with the German auto manufacturer.

No. 2: Just Do It. (Nike)

It's not often that three little words mean so much to the success of a company, but "Just Do It," created for Oregon-based sporting goods company Nike by agency Wieden + Kennedy in 1988, is one of the most well-known slogans in all of sports. From your hometown basketball court all the way to the big leagues of the NBA, "Just Do It" still reigns supreme as the No. 1 motivational quote for those looking to take that extra step to achieve athletic greatness.

No. 3: Don't Leave Home Without It. (American Express)

The scene: You're at your favorite restaurant getting ready to pay for dinner when you realize you've forgotten your cash. In 1975 legendary ad man David Ogilvy of agency Ogilvy & Mather coined the phrase "Don't Leave Home Without It" for credit card company American Express. Academy Award winner Karl Malden, (A Streetcar Named Desire) served as the voice of the campaign in America, with acclaimed British broadcast journalist Alan Whicker handling the duties overseas.

No. 4: We Try Harder. (Avis)

Sometimes self-deprecation can go a long way--at least that's what car rental company Avis believed in 1963 when it introduced its "We Try Harder" slogan. Created by agency Doyle Dane Bernbach, this tagline--and the advertising campaign behind it--was one of the reasons why just one year after the launch of the campaign, Avis turned a profit for the first time in thirteen years.

No. 5: Got Milk? (California Milk Processor Board)

Created by Goodby, Silverstein & Partners in 1993, the "Got Milk" tagline and campaign was the California Milk Processor Board's response to slumping milk sales in the Golden State. Initial commercials featuring the tagline stressed the importance of milk as a complement to food. Since then print ads using the tagline have featured countless celebrities with the trademark milk mustache.