GJEPC has initiated a national campaign to promote the domestic gem and jewellery sector and strengthen India's share in the international market.The campaign is based on the concept of a single line of diamond jewellery, titled Anant diamond jewellery. Bollywood actress, Sonam Kapoor is its brand ambassador.
The single-line diamond jewellery will comprise rings with small diamonds, bangles, ear-rings and pendants with small and large diamonds, and single-line necklaces with one or more strings of diamonds.
The campaign will run through September 2009 to February 2011
